Uber for Seniors
A campaign aiming to advertise Uber to senior citizens- the least likely demographic to use Uber's ride share services. The campaign focused on the daily necessities of senior citizens and the features Uber offers to help. This campaign led to the design of a marketing email, a series of advertisements, and a mail-in booklet crafted specifically for senior citizens. Below you can download the full-sized marketing email and booklet.
Created for Portfolio, a college course available at Temple University. 2019.
A campaign aiming to advertise Uber to senior citizens- the least likely demographic to use Uber's ride share services. The campaign focused on the daily necessities of senior citizens and the features Uber offers to help. This campaign led to the design of a marketing email, a series of advertisements, and a mail-in booklet crafted specifically for senior citizens. Below you can download the full-sized marketing email and booklet.
Created for Portfolio, a college course available at Temple University. 2019.
|
| ||||
